I’m a designer, craftsman, and a systems thinker. I combine creative and usability viewpoints resulting in world-class digital experiences.
Professional Experience
Workday / Principal Product Designer (July 2017 - Present)
Play a lead role in the evolution of the Workday’s Design System, applying Systems Thinking strategies
Reach across product teams to gain alignment and build relationships to help establish product vision and strategy
Identify, design and implement new, transformative cross platform experiences that deliver business value to customers
Mentor UX practitioners by facilitating activities to offer design feedback and ensure alignment with the organization’s goals
Gigamon / Creative Director (Apr 2017 - July 2017)
Responsible for the company’s creative vision and strategy
Execute the company’s rebranding efforts and web redesign to prioritize customer top tasks and build engaging web experiences
Guide designers on key projects to refine, develop and enforce design standards, branding and UX best practices
Designed visual language and design systems strategy to allow the organization to run business with a proactive mindset.
Cisco / Senior Art Director (Oct 2006 - Nov 2016)
Guide the reinvention of Cisco.com to improve 1) prospect, customer, partner, and employee experience, 2) traffic, and 3) engagement with content and the call center, which has generated the following results: task completion is up 13%, traffic is up 15%, CTR is up 68%, and contacts are up 32%
Partner with information architects, content strategists, and user experience experts to establish the Cisco.com Design System, which enables marketing teams worldwide to quickly adopt and apply our new visual design standards
Make sure that creative direction on all projects is consistent with the brand visual identity system and Cisco.com visual design language
Led the creation of mobile visual standards for both iOS and Android platforms to promote brand consistency
Skills
Design: Adobe Creative Cloud, Figma, Sketch, Principle, Pattern Lab, JavaScript, HTML5/CSS3
Prototyping: Rapid prototyping using Keynote, Figma, Invision, Framer
Research: Data analysis, Task analysis and persona hypothesis, A/B Testing
Collaboration: Facilitating design critique, design sprints, design pairing, mentoring, inclusive, transparent, detail oriented
Education
Institute of Fine Arts and Design, Manila Philippines, June 1996
Cooper, San Francisco, May 2015, Visual Design Strategies
Cooper, Apr 2016, Design Leadership
UX Strat, Feb 2016, Masterclass