Design director and systems thinker with 20+ years of experience leading vision, strategy, and execution for scalable platforms and agentic AI-driven products. Skilled in driving creative direction through robust design systems, data-informed insights, and cross-functional collaboration to deliver impactful, user-centered solutions.
Professional Experience
Salesforce / Design Director (April 2024 - Present)
Spearhead the creative direction and design of an agentic AI and generative AI pattern library, enabling rapid prototyping and deployment of conversational UI and AI-driven experiences within Agentforce and related initiatives.
Lead the evolution of Salesforce’s enterprise-scale design system, driving scalability, consistency, and efficiency across digital products, marketing platforms, internal tools, and Agentforce, while reinforcing a strong, cohesive digital brand presence.
Manage and mentor a high-performing design team focused on AI-powered systems, cross-platform coherence, accessibility, and design system adoption that upholds brand integrity.
Collaborate closely with engineering leadership to scale a modular, token-based component and pattern library, streamlining web platform development with AI integration and maintaining system-aligned quality and brand standards.
Partner with digital brand and marketing teams to infuse innovative AI-powered design expressions that align with Salesforce’s evolving brand identity and ensure cohesive system architecture.
Champion a systems-thinking approach that integrates creative direction, design, development, and generative AI experimentation, positioning the design system as foundational infrastructure for next-generation intelligent and conversational experiences across Salesforce and Agentforce.
Workday / Principal Product Designer (July 2017 - April 2024)
Led the evolution of Workday’s enterprise design system using systems thinking, improving scalability, consistency, and adoption across multiple product teams and platforms
Championed platform design by developing modular, reusable UI patterns and component libraries that enabled cohesive cross-application experiences and increased team efficiency
Designed and delivered AI-enhanced product experiences, integrating intelligent workflows and predictive UI to improve customer outcomes and drive business value
Aligned design strategy across cross-functional teams, unifying design vision with product and engineering priorities to ensure consistency across Workday’s application ecosystem
Mentored UX designers through structured feedback, collaborative design reviews, and coaching, fostering design excellence and growing system-minded design talent
Gigamon / Creative Director (Apr 2017 - July 2017)
Defined and executed the company’s creative and design systems strategy, aligning brand identity, product design, and user experience across responsive web and mobile-first apps
Spearheaded a company-wide rebrand and digital redesign focused on customer priorities, enhancing usability and engagement across desktop and mobile platforms
Developed a scalable, component-based design system and cohesive visual language to drive consistency and efficiency across marketing sites, apps, and internal tools
Provided strategic design leadership on key initiatives, upholding high standards in UX, accessibility, and cross-platform brand alignment
Collaborated closely with engineering and product teams to ensure seamless implementation of design system standards in mobile and web applications
Cisco / Senior Art Director (October 2006 - November 2016)
Led the strategic reinvention of Cisco.com with a focus on mobile-first, responsive web design, improving UX across devices and driving a 13% increase in task completion, 15% traffic growth, 68% boost in click-through rates, and a 32% rise in customer contacts including call center engagement
Designed and implemented the Cisco.com Design System, collaborating with information architects, content strategists, and UX teams to establish scalable, modular design patterns adopted across global marketing and digital platforms
Championed a component-driven design approach to support faster development, brand consistency, and unified user experiences across marketing sites, web apps, and internal tools
Spearheaded the creation of mobile visual standards for iOS and Android platforms, ensuring consistent, high-quality mobile experiences and reinforcing Cisco’s brand across app ecosystems
Directed creative strategy and execution to align with Cisco’s evolving design language, driving consistency across a complex, multi-platform ecosystem spanning mobile, desktop, and enterprise applications
Skills
Design
Adobe Creative Cloud · Figma · Pattern Lab · JavaScript · HTML/CSS
Prototyping
Rapid prototyping with Figma · Framer · Proto.io · UXPin
Research
Data analysis · Task analysis · Persona hypothesis · A/B testing
Collaboration
Design critiques · Design sprints · Design facilitation · Design leadership · Mentorship · Inclusive leadership · Transparent communication · Detail-oriented mindset
Education
Institute of Fine Arts and Design, Manila Philippines, June 1996
Cooper, San Francisco, May 2015, Visual Design Strategies
Cooper, Apr 2016, Design Leadership
UX Strat, Feb 2016, Masterclass